Every founder hits this moment eventually:

“Should I keep going… or is it time to pivot?”

In this episode, Erin and Jackie unpack the difference between a smart, data-driven business pivot and simply getting distracted, discouraged, or bored.

They share real examples from their own businesses — from postpartum pajamas evolving into the menopause space to The Sourcing Gals transforming from a digital education brand into a full-scale manufacturing agency.

Along the way, they break down how to recognize when change is truly necessary, how to avoid “shiny object syndrome,” and why some of the best pivots happen when you stop fighting what the market is clearly telling you.

If you’ve been questioning your direction, feeling stuck, or wondering whether to stay the course or make a move, this episode will help you think through it more strategically.