I'm sharing what I have learned about speaking in plain and simple terms and how this can help you get noticed while everyone else is trying to cute  or cleaver. 

One of the most important things you have to get right, is to get your prospects to click because a click is engagement, a click means YES.

Whether it's in your ad's, a link in your blog or on your website getting your customer to engage is the first step to building  a long term relationship and split testing is one way to test engagement.

If you already have an opt-in, try creating a different one and then compare the results. You don't want to rely on one thing, you want to have a few ways to measure so you can get more data to see what's working best and how that's showing up in your bottom line.

Enjoy,

Brian