Episode #61 - "Amazon Ads API Updates, Understanding Psychological Effects, and How They Impact Your Amazon Strategy 📈🧠🎯"

In today's episode, we explore updates from the Amazon Ads API and discuss some psychological effects like confirmation bias, priming, and cognitive load. We also delve into how these effects can impact your Amazon strategy. Join us for a comprehensive view of both technical updates and the psychology behind successful marketing tactics.

Welcome to Wednesday's episode of the Amazon Ads Raw Daily podcast, episode 61! Today we will unpack updates from the Amazon Ads API and discuss some psychological effects—confirmation bias, priming, and cognitive load—that can have significant impacts on your Amazon strategy.

1. First off, we have updates from the Amazon Ads API. The omnichannel metric fee has now been launched for US consumer package good advertisers. The omnichannel metric allows advertisers to measure on and off Amazon effectiveness and observe holistic shopping activities across various retail outlets. This metric now has a fee, which is 4% of the media spent and will be applied to the supply cost in Amazon DSP for impressions where the omnichannel metric is enabled.
2. The second update involves bulk sheets, which are now available in Chinese and Japanese language. Advertisers who have selected either of these languages in their profile can now download a bulk sheet file in the selected language, making the process easier for people located in Japan or China.
3. With the technical updates out of the way, let's shift our focus to some psychological effects and how they relate to your Amazon strategies and tactics.
4. Confirmation bias is the tendency to search for, interpret, prefer, and recall information in a way that confirms our personal beliefs. This bias can significantly influence our approach to testing on Amazon, so it's crucial to be aware of it when formulating hypotheses and analyzing results.
5. Next, we discuss priming, a process where subtle visual or verbal suggestions help users recall specific information and influence how they respond. Priming in marketing can be a powerful tool to guide user perception and response, creating a more profound connection between the user and the brand message.
6. Finally, we delve into the concept of cognitive load, the total amount of mental effort required to complete a task. High cognitive load can overwhelm users, hindering their decision-making process. It's important to present information in an easily digestible way to ensure a positive user experience and facilitate conversions.

Join us today for this insightful episode. Whether you're interested in understanding Amazon API updates or want to delve into the psychology behind successful Amazon strategies, we've got you covered!

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