
Sign up to save your podcasts
Or
Ben Jacobsen started making salt as a hobby, to distract himself from a failing tech startup. When he finally left tech and decided make salt his full-time business, began by collecting seawater in buckets and boiling it down to make his now-famous finishing salt. In the seven years since then, he's build Jacobsen's Salt Co into a national brand and created a truly American finishing salt. Join co-host Ethan for a conversation about building a brand and changing the way consumers think about the most common ingredient we eat.
Why Food is powered by Simplecast
4.8
3030 ratings
Ben Jacobsen started making salt as a hobby, to distract himself from a failing tech startup. When he finally left tech and decided make salt his full-time business, began by collecting seawater in buckets and boiling it down to make his now-famous finishing salt. In the seven years since then, he's build Jacobsen's Salt Co into a national brand and created a truly American finishing salt. Join co-host Ethan for a conversation about building a brand and changing the way consumers think about the most common ingredient we eat.
Why Food is powered by Simplecast
40 Listeners
6 Listeners
2 Listeners
4 Listeners
63 Listeners
111,121 Listeners
28 Listeners
33 Listeners
2 Listeners
8 Listeners
10 Listeners
10 Listeners
14 Listeners
18 Listeners
122 Listeners
63 Listeners
55 Listeners
7 Listeners
6 Listeners
10 Listeners
471 Listeners