The Quotable Sales Podcast

Episode #61: Get Your Cross-Generational Selling Right, with Warren Shiver and David Szen


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Everyone talks about millennials in the workplace, but did you realize there are three generations working shoulder to shoulder — and that each may have a different motivator, requiring a different approach? Join Warren Shiver and David Szen, Managing Partner and Principal Consultant, respectively, from the Symmetrics Group and authors of "The Multigenerational Sales Team." Listen in as they share insights on how baby boomers, Gen Xers, and millennials work together. You’ll learn the best ways to sell into a dynamic situation that spans generations.

Guests: Warren Shiver (https://twitter.com/WarrenDShiver); David Szen (https://twitter.com/SzenSymmetrics)

Host: Kevin Micalizzi (https://twitter.com/kevinmic); Tiffani Bova (https://twitter.com/Tiffani_Bova)

 

Related resources:

 • The Generational Shift: How to Adapt Your Sales Organization (http://sforce.co/2xQMww1)
 • How to Coach Your Partners On Social Selling (http://sforce.co/2wN4TVI)
 • Why Prospecting Is Broken and How We Can Fix It (http://sforce.co/2j8HuIH)

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