What is a Superfan and what type of role does it play when building your hitlist of companies to reach out to?

Show Notes:

Merriam-Webster Dictionary: https://www.merriam-webster.com/dictionary/superfan

What are Superfans in Music: https://trolley.com/learning-center/what-are-superfans-why-are-they-the-talk-of-the-music-industry/

The Power of Superfans: https://www.flathatmagazine.com/blog/superfans

Forbes Article: https://www.forbes.com/sites/steveolenski/2016/05/31/for-real-marketing-success-focus-on-your-superfans/