Award winning music producer turned rapper turned fashion icon Kanye West is in the spot light once again and once again its for all the wrong the reasons or so you might think. With his now familiar tirades against his ex wife Kim Kardashian, he has added the likes of Adidas and GAP to his list of frenemies. In one of his latest controversial stunts he decided it was a good idea to dress both himself and his models in 'White Lives Matter' T-shirts igniting an old social media debate on what the BLM movement was all about to begin with and whether or not those words should be taken so lightly by applying them to other races. But was this sequence of events down to the poor condition of YE's mental state or was it just a coincidence that he so happened to be releasing his latest line at paris fashion week and this stunt enabled him to became one of the most trending topics on social media which in-fact would make him a marketing genius? We discuss in episode 61.