Beth Storz is President and Innovation Process Consultant at Ideas To Go with a rich history of helping companies and brands to be more innovative. Beth's experience ranges from managing large flagship brands to smaller strategic portfolios. Beth is the co-author of the recent book, “Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward.”

What you’ll learn about in this episode:

• What cognitive biases are
• The cognitive biases that impede innovation
• How to overcome the cognitive biases and get your business to the next level
• How the negativity bias holds back innovative thinking
• The power of using positive words to trick the brain into problem solving
• What the curse of knowledge is and how it puts constraints on innovation
• How the fear factor can hold you back from trying new ideas
• Understanding that you alone do not have all the answers is a critical skill to master
• The impact of surrounding yourself with those who are smarter than you
• The importance of continuous improvement within your business

Ways to contact Beth:

• Website: www.ideastogo.com
• Twitter: @bethstorz
• LinkedIn: Beth Storz
• Book: "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your   Company Forward"