Episode #62, Fireside with a VC speaking with Brandon Metcalf, CEO of Place discussing challenges for creating and scaling SaaS companies. Brandon is an Austin-based 4x founder, podcast host, board director, advisor, software creator, Salesforce expert and investor. Discussing:

· Fundraising from angels and VCs

· How to track key SaaS metrics for success and tying that to growth, staffing and fundraising

· The balance of investing in more product engineering or growth vs milking what you have for sales and profitability

· Going from point solutions to adding modules, reaching end-to-end solutions and how that impacts customer win rates, changes whom you are selling to and closing business

· “Must have” vs “nice to have” technology in today’s macro-economic environment

· What has changed in fundraising, cash runways, how to deal with investors and employees

· Hiring, firing and growth during an economic downturn

· Lessons learned from fundraising and M&A exits from previous startups

· Working with Salesforce and how to be successful in this massive ecosystem

Podcast: Cash & Burn: https://www.placetechnology.com/cash-and-burn-podcast/

LinkedIn: Brandon Metcalf: https://www.linkedin.com/in/metcalf/

SaaS glossary: Little Black Book of SaaS: https://www.placetechnology.com/little-black-book-of-saas/

Company website: Place: https://www.placetechnology.com/

Video on YouTube https://youtu.be/uGOmN_WQmHk and Spotify. Audio on all podcast platforms - https://anchor.fm/FiresideVC

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