On this episode, we hand things over to Lane Jost,  Environment and America's Leader for PwC and a well-known impact investing expert. In the first of two parts, Lane talks to Rory Mitchell, a producer and documentary filmmaker, about the role VR can play in better communicating complex consumer sustainability stories from cereal to climate change. This time, Rory explains the various use cases for VR in brand marketing and how brands can better engage with their audience. 

Links of Interest

• Lane Jost on LinkedIn
• Cascadian Farms YouTube VR spot
• Rory Mitchell on Twitter