In today's dynamic business landscape, the focus on sales enablement for B2B organizations has become increasingly vital. Whether you're already equipped with a dedicated enablement team or considering enablement initiatives within your company, understanding the evolving nature of enablement, strategic best practices, and securing executive buy-in are crucial.

Here to unpack this with me today is special guest, Chris Kingman, the Global Head of Digital Sales Enablement at TransUnion. Together, we'll dive into the world of sales enablement, exploring its transformative journey, how to kickstart your own enablement function, and the pivotal role it plays in driving growth.