Johann Van Tonder is COO at AWA Digital — an award-winning conversion rate optimization agency that helps e-commerce businesses around the world grow online conversion rates and sales using a scientific process. He is also the co-author of the book, "E-COMMERCE WEBSITE OPTIMIZATION: WHY 95% OF YOUR WEBSITE VISITORS DON'T BUY, AND WHAT YOU CAN DO ABOUT IT".

What you'll learn about in this episode:

• The value of using speaking engagements as an opportunity to teach rather than sell
• Why Johann and Dan wrote the book "E-Commerce Website Optimization"
• Why value proposition is a central concept in marketing and conversion rate optimization
• The importance of understanding and shaping consumer behavior
• How to research your customers to determine their consumer behavior
• The benefits of doing usability testing using online video services
• How to turn more of your website visitors into customers
• Why you should grow your business methodically over time
• The importance of listening to your customers
• Why the most critical skill to master is understanding the components that make up your profit

How to best connect with Johann:

• Website: www.awa-digital.com