Everyone knows that data is essential for any modern business. It’s critical for targeting your customers effectively, extracting important insights, and automating business processes. Perhaps most important of all, it’s what fuels artificial intelligence and machine learning. Of course, cracking the data science code is anything but easy. Sometimes you need help. In this episode, Jon Prial talks with Mike Segala, the CEO and Co-Founder of SFL Scientific, a data science consulting firm that specializes