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Episode 63: Dairian Roberts & Marissa Yahill: Creating a Profitable Online Learning Platform in a Niche Market
Want to learn how 2 occupational therapists partnered together to create an online business? Tune into this episode of Mind Your OT Business with co-founders of The Lactation OT, Dairian Roberts & Marissa Yahill. Dairian is the founder of Humbled By Motherhood and Marissa is the founder of Lactation & Development Resources. Together, the duo joined forces to form this online learning community in the niche market of lactation and breastfeeding. You’ll hear all about their experience launching their online platform. We talk about everything from marketing strategy to tools used to how they formed this partnership. Plus, you’ll learn how to focus on your own zone of genius to fuel the growth and success of a joint venture.
We discuss:
- How Dairian and Marissa started their own businesses
- What the IBCLC certification is
- Specialty areas that lactation professionals can have
- How they started this partnership together after identifying a gap in the market
- Why they launched a free summit to kick off their Lactation OT business
- The progression of their online platform and failing to plan for growth
- How they use Kajabi’s tools
- How they created a revenue split program to reward course creators
- Their marketing strategy for bringing in new clients
- How they’ve created their revenue streams for this online learning business
- How Dairian and Marissa hone in on their specific zones of genius
- The complexity of hiring employees and growth
- How to charge based on the value of your services
- Why you need to take energetic rests to enhance your vision for the future
Resources from this episode:The Lactation OTThe Lactation OT FacebookThe Lactation OT InstagramThe Lactation OT CommunityLactation & Development ResourcesLactation & Development FacebookLactation & Development InstagramHumbled By MotherhoodHumbled By Motherhood InstagramIBCLEKajabiFiverr
The OT Entrepreneur Summit LIVE is happening in-person at the Renaissance Boca Raton Hotel in Boca Raton, Florida from Nov. 12-14, 2021. JOIN THE WAITLIST now to be notified when early-bird tickets go on sale!
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By Laura Park Figueroa
5
5656 ratings
Want to learn how 2 occupational therapists partnered together to create an online business? Tune into this episode of Mind Your OT Business with co-founders of The Lactation OT, Dairian Roberts & Marissa Yahill. Dairian is the founder of Humbled By Motherhood and Marissa is the founder of Lactation & Development Resources. Together, the duo joined forces to form this online learning community in the niche market of lactation and breastfeeding. You’ll hear all about their experience launching their online platform. We talk about everything from marketing strategy to tools used to how they formed this partnership. Plus, you’ll learn how to focus on your own zone of genius to fuel the growth and success of a joint venture.
We discuss:
- How Dairian and Marissa started their own businesses
- What the IBCLC certification is
- Specialty areas that lactation professionals can have
- How they started this partnership together after identifying a gap in the market
- Why they launched a free summit to kick off their Lactation OT business
- The progression of their online platform and failing to plan for growth
- How they use Kajabi’s tools
- How they created a revenue split program to reward course creators
- Their marketing strategy for bringing in new clients
- How they’ve created their revenue streams for this online learning business
- How Dairian and Marissa hone in on their specific zones of genius
- The complexity of hiring employees and growth
- How to charge based on the value of your services
- Why you need to take energetic rests to enhance your vision for the future
Resources from this episode:The Lactation OTThe Lactation OT FacebookThe Lactation OT InstagramThe Lactation OT CommunityLactation & Development ResourcesLactation & Development FacebookLactation & Development InstagramHumbled By MotherhoodHumbled By Motherhood InstagramIBCLEKajabiFiverr
The OT Entrepreneur Summit LIVE is happening in-person at the Renaissance Boca Raton Hotel in Boca Raton, Florida from Nov. 12-14, 2021. JOIN THE WAITLIST now to be notified when early-bird tickets go on sale!