In this episode, Shiv Shenoy, an expert in authority building and personal branding, shares his journey from the corporate world to entrepreneurship, detailing his experiences with burnout and the transformative power of writing. He emphasizes the importance of building authority through content and how writing a book can enhance professional credibility. The conversation also explores strategies for navigating career transitions, overcoming fear, and creating a content ecosystem that supports authority building.

Takeaways

• Shiv transitioned from a corporate career to entrepreneurship due to burnout.
• Writing a book can position you as an authority in your field.
• Building an authority content ecosystem is crucial for success.
• Short, medium, and long-form content serve different purposes in authority building.
• You don't need to be a professional writer to write a book.
• The journey of writing a book can be structured and guided.
• Fear often holds people back from pursuing their true passions.
• Identifying your expertise and target audience is essential for monetization.
• Creating a marketing funnel is important for business growth.
• Saying no to lucrative but misaligned opportunities can lead to personal growth.

Chapters

00:00  Introduction to Shiv Shenoy's Journey
04:33  Transition from Corporate to Entrepreneurial Life
07:18  The Impact of Burnout and Hospitalization
10:11  Finding Purpose and Building Authority
13:04  The Role of Writing in Authority Building
15:34  Strategies for Writing a Book
17:49  Navigating Career Transitions with a Book
20:35  Engineering the Journey for Your Audience
26:39  Building Trust Through Value
29:16  Identifying Your Expertise32:43The 12-Week Book Writing Program
35:29  Creating an Authority Content Ecosystem
41:39  The Power of Saying No
45:54  Living Without Fear of Failure

You can connect with Shiv at..

LinkedIn: https://www.linkedin.com/in/shivshankershenoy

 

 

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