We speak with Sasha Lund about her book, The Rising Role of Women in Family Offices and Family Businesses. We discuss the advantage of speaking multiple languages (she speaks 11!), what pulled her into the family office world, the challenges women face in business families, common misconceptions about family offices, and the importance of values in family businesses.

Sasha Lund is a Schulze-award winning researcher, author, and founder of Core Values Consulting, a consultancy designed to guide business families through multi-generational continuity and longevity. She is a global NEXUS member, a senator for the World Business Angel’s Forum, and was former managing director for One Million Children, an NGO dedicated to the empowerment and education of refugee children.

Shasha has been published in Forbes Italia, Robb Report, Diplomatic World, International Family Office Journal, and many others. She holds a degree from King’s College London in Modern Foreign Languages with Education and Film.

What Sasha is Reading Right Now: A Gentleman in Moscow by Amor Towles

Sasha’s Music Recommendation: “Run to the Hills” by Iron Maiden

Read More from Sasha: Sasha’s Website, Core Values Consulting Website, LinkedIn

 

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