The question is - How do we build an audience?

An audience that trusts you, likes you, and respects us. They would cross the street for you.

It’s easy - Run Facebook ads, get them onto a landing page, get their email ids, send them emails, and boom… you have now started building an audience.

Except, that this approach doesn’t work anymore.

All the successful Creators have a completely different approach to audience building. They use, what I call, the Horizontal Funnel. It’s generous, it’s long-time… but more importantly, it’s not selfish.

In this episode, Shyam and I decode how successful Creators think about audience building and how we can learn from them.

In this episode we broadly cover -