In an era of unprecedented online criticism, how can prospective consumers possibly sift through the noise to figure out, simply, what's good? To many people, the answer to that question is Yelp. Like it or lump it, the popular online review resource and its numerous counterparts are here to stay, both throughout the world and right here in Milwaukee. In her time as Yelp Milwaukee Marketing & Community Director, Rachel Fell has helped foster a passionate and (predominately) positive community of reviewers while also developing a localized presence for the polarizing international corporation. Fell and host Tyler Maas met up to discuss how she happened upon her unique position, the ups and downs of online criticism, and how quality and care are still paramount to a business' success.