consumers possibly sift through the noise to figure out, simply,

what's good? To many people, the answer to that question is Yelp.

Like it or lump it, the popular online review resource and its

numerous counterparts are here to stay, both throughout the world

and right here in Milwaukee. In her time as Yelp Milwaukee

Marketing & Community Director, Rachel Fell has helped foster a

passionate and (predominately) positive community of reviewers

while also developing a localized presence for the polarizing

international corporation. Fell and host Tyler Maas met up to

discuss how she happened upon her unique position, the ups and

downs of online criticism, and how quality and care are still

paramount to a business' success.