Check out the audio version of the show on iTunes here and Stitcher here.

I’m so excited to bring you today’s episode.  Damian Skinner and his company, Ideaium, are helping startups think very differently about how they approach their marketing - and then put those thoughts into action.  And one of the innovative ways he’s helping is his advice on WHEN a company should start their marketing.  Damian walks us through several of his processes, gives us some real world case studies, and takes us through his own epic journey to the startup world.

But first, today’s show is exclusively sponsored by the White Pants Agency - offering professional digital and social media marketing services. Located in the Dallas Design District. Cole, Trevor and Brian are revolutionizing digital advertising for some of the most exciting brands in the world. Their services range from social media management to strategy and analytics.

Take a minute to stop by and talk to White Pants about their signature process of Intelligent Risk. They have combined advertising with data science to make sure their customers get the best ROI for every marketing dollar spent. Not only that, but they are firm believers in disrupting tradition. They love taking brands to places they’ve never been before.

So go to www.whitepantsagency.com or start following them Facebook or Instagram. The White Pants team engage with major brands as well as small startups, and have a ton of wild adventures that you can follow.

I encourage you to reach out to Damian and check out what he’s got going on with Ideaium.  I’ll have links to what we spoke about in the show as well as the video version at startupdallas.co/64.

And drop Jason Croft a line at [email protected] or on Twitter @StartupDallasTV.  Let him know what you thought of the episode and what else you’d like to hear about on the show.Thank you to our sponsor the White Pants Agency.  And as always, this show is powered by MagicProductionGroup.com, specializing in video production and live corporate events.

And if you liked this episode, please make sure you head on over to iTunes and subscribe.  You can also find us on Stitcher.  I’ve got a lot more great interviews on the way.  And please, leave us a review.  It’s a huge help in the show getting discovered and in front of more folks.

Also, if you’re in the Dallas area and you want to meet up, you can join me in North Dallas at the Coffee House Cafe every Tuesday morning for the Dallas Open Coffee Club where my co-host, Aimee Bentson and I host an hour of talking tech, startups and digital lifestyle.  You can find us on Meetup.com and search BigDOCC.  If you’re closer to downtown, this group’s founder, Michael Sitarzewski hosts his Tuesday morning meeting at 1700 Pacific.  And for those of you in other parts of DFW, there are coffee clubs now in Downtown Arlington, Oak Cliff, Fort Worth, and Denton.  If you hit any of these, you’ll meet and get to know some great folks in the startup community.  

Okay, let’s go start something.

Show Notes

Our sponsor:

The White Pants Agency

http://www.whitepantsagency.com/ 

Facebook - https://www.facebook.com/WhitePantsAgency

Instagram - https://instagram.com/WhitePantsAgency/

Twitter - @WhitePantsAgcy

Damian Skinner

LinkedIn - https://www.linkedin.com/in/damianskinner

Twitter - @damianstweet https://twitter.com/damianstweet

Ideaium - http://www.ideaium.com/

Werx http://www.mckinneywerx.com/

TeacherTube http://www.teachertube.com/

Mike Rowe http://mikerowe.com/

Dirty Jobs http://www.discovery.com/tv-shows/dirty-jobs/

Gary Vaynerchuk https://www.garyvaynerchuk.com/

Shark Tank http://abc.go.com/shows/shark-tank

SXSW http://www.sxsw.com/

Sundance http://www.sundance.org/festivals/sundance-film-festival

The Artist's Way http://www.amazon.com/Artists-Way-Julia-Cameron/dp/1585421464/ref=sr_1_1?s=books&ie=UTF8&qid=1445977202&sr=1-1&keywords=the+artists+way