During Episode 64 of The HyperFast Agent Podcast, host Dan Lesniak speaks with Neel Dhingra, a Top 10 Lender, about differentiating yourself online with a strong digital resume. Dhingra shares his strategy for building his presence online and going all-in on building your digital footprint.

 

Episode Highlights: 

Neel’s team did $100 million in business last year. 

Neel and Dan met at the Agent 2021 Conference.

The Agent 2021 conference provided execution strategies for digital marketing.

Neel started lending right out of college. He grew his team from 3 to 30 people and then the market collapsed.

Now his team is back up to 12 members.

The biggest lesson Neel learned during that difficult period is that you have to have a sustainable business that does not just rely on one product.

The market has shifted over the last couple of years. It is now very important to build your brand online and establish a strong digital footprint.

Neel gets the most engagement on Instagram.

It’s not too late. You can start whenever you want.

LinkedIn needs more content.

The key differentiator going forward is going to be the volume of content.

The level of action you need to take is a lot more than most people are willing to do.

Neel decided he would show that he’s an expert by producing content at scale.

Neel describes his brilliant strategies for creating long-form content that can be broken up into smaller pieces of content for different platforms.

Capture conversations.

You have the chance to give people a behind-the-scenes look at what you do.

Ask yourself what would be helpful to the customers or to an agent in your area.

Neel describes his strategy for securing an interview with Gary Vaynerchuk. 

70% of his leads come from agents partners. 30% come from client referrals.

Neel invested in customer experience.

One thing that really changed his business is not overthinking spending money on improvements or marketing or events.

Look at what successful people are doing outside your industry.

The leverage you get from one good piece of content or one big event is massive.

You can earn business by teaching agents how to market themselves.

If you want to get more business, figure out how to help people.

 

3 Key Points:

  People are vetting their brokers online. Build your brand and establish a strong online presence.

The key differentiator moving forward will be the volume of content. 

One strong piece of long-form content can generate several smaller pieces of content.

 

Resources Mentioned:

Learn more about Hyperfast Academy

Dan Lesniak:  LinkedIn   Facebook

Neel Dhingra Instagram, YouTube Agent 2021, Email

Grant Cardone

HyperFast video with Billy Gene

Neel’s interview with Gary V.