Chris, Jesse, and Jayson are back from a Samsung event where Gary Vee dropped some big ideas—and not all of them landed. In this episode, they break down what it actually means to find your niche in the custom integration space, why “home technology” isn’t a message, and how to build a brand that feels like you instead of a stock photo.

They cover what good marketing looks like when you’re not faking it, the real problem with sounding like everyone else, and why your niche might be smaller—and more valuable—than you think.

Also: Top Golf, graphic tees, talkin' tariffs, and a brief but necessary PSA about white vans.