Most executives get handed a workshop at some point — and run it exactly like a keynote. The result is a room full of people quietly checking out. In this episode, Sam pulls back the curtain on how he built his own signature workshop and shares the three reframes that make a workshop transform people instead of just filling time: facilitate, don't educate; run exercises, don't deliver exposition; aim for emotional change over information transfer.

You'll learn the "talking trap" and the 20–30% rule, the real difference between an exercise and an icebreaker, how to use time-boxing and Parkinson's Law to keep your room moving, and why the energy in the room matters more than your resume.

Take the free Competence-Communication Audit at samuellinton.com.