<p>Why do you need to understand comps as an author? Because you can't market a book without understanding the market. This episode of Story Strategy focuses on helping indie authors figure out how to market their books based on identifying where they fit with other books in the market. </p>

Why do you need to understand comps as an author? Because you can't market a book without understanding the market. This episode of Story Strategy focuses on helping indie authors figure out how to market their books based on identifying where they fit with other books in the market.

Episode 64: Marketing Focus - Understanding Comps

Join us for conversations with your favorite authors that go behind the scenes in their process. From ideas to software, superstitions and routines to mindset hacks, we'll chat about what works and what doesn't in the current publishing ecosystem. Your host is Nancy Smay, long-time editor and story coach and USA Today bestselling romance author.

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Episode 64: Marketing Focus - Understanding Comps

Episode 64: Marketing Focus - Understanding Comps