How can a single indie coffee shop compete with a giant corporation like Starbucks? By banding together with other indie coffee shops to create an collective of indie coffee shops. At least that’s Elyes Ben M'rad’s idea and inspiration behind the Cream App, a digital platform and app for search, rewards and payment that unites indie shop owners. On this episode, in-studio guest Elyes Ben M'rad will pitch his Crema App to indie coffee shop owner Rob Herschenfeld, because coffee is important.

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