This podcast happened because of a trip to Culvert City and an epic drum hang. He told some stories about his clinic tour and about his experience with NAMM, up to that point, and I decided that I wanted to have him on the show. Siros has created a strong influence through social media and it is revealing an opportunity that he is now completely focused on. This episode is essential listening for musicians who are using social media for business and what can be done with it.