Wendy chats with Mitch Cobb, the Co-Founder and CEO of Upstreet Brewing and Libra Non-Alcoholic Craft Beer about the alcohol-free drink market, the sober curious movement, and their shared mission to normalize socializing without alcohol. Mitch shares how he came to start a craft brewery on Prince Edward Island, Canada, and soon after began exploring his own relationship with alcohol, as well some fascinating behind-the-scenes details on how alcohol-free beer is made and marketed. This is a fun and light conversation around what it means to find your balance and how having a great alcohol-free alternative on hand can make that easier.

For free tools and resources for making change around alcohol, burnout, or midlife, visit: www.wendymccallum.com/learn-with-wendy

Libra Alcohol-Free Craft Beer: www.drinklibra.ca