Welcome back to Talking Marketing - Episode 65 - The Hard Truths About Building Boston's Design Community.

This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I've had about what it really takes to build a design community from the inside.

We went deep on: — The gap between what designers are trained to believe design is, and what it actually is in practice — What AIGA Boston is doing that most designers don't know exists — Why Boston loses its talent to other cities and who's responsible for changing that — What the next version of Boston's design community needs to look like.

This is not a surface conversation. Catherine doesn't hold back — and that's exactly why you should listen.