Aurelius Podcast - Episode 65 highlights with Ruby Pryor:

- Defining the ROI of UX and UX Research

- The case for building confidence in speaking about UX Research in terms of dollars

- Understanding how certain recommendations you make impact the fundamental business model of where you work

- Business models, understanding them and how UX Research work fits into them

- Examples of how to determine and communicate the ROI of UX research

- How to calculate the ROI of UX and research