Zoho’s Vijay Sundaram on Artificial Intelligence in Sales Management

Data – or at least, information – is the fuel of business. Executives and managers want data and intelligence to make better sense of the world around them, understand business opportunities and potential sales, and ensure they miss no potential chance to excel. Zoho, a company that’s pioneered cloud-based business applications, recently released a new platform, Zoho CRM Plus, which provides users with greater integration of related applications for managing sales, marketing, customer support and operations. An underlying component is Zia, Zoho’s artificial intelligence assistant that can analyze and report on trends and events uncovered in the interlinked data. Vijay Sundaram, Chief Strategy Officer at Zoho, joins Pod2112 to shed more light on how artificial intelligence and automation will improve the way businesses manage sales and customer relationships.