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Instagram is such a powerful free marketing tool! Let’s use it right! 

Here are a few tips on how to start using Instagram to drive traffic to your website. 

 A. Collaborate with others and be a person behind the post: 

1. Do Story Shout Outs! 
2. Complete a giveaway with other brands
3. Start meaningful conversations with others by leaving comments and not just a “like”

B. What is your Call To Action? If you really want to see the power of Instagram, you must provide a strong Call To Action (CTA) to ensure people know what to do next. Unless you’re selling in your direct messages, you will need to provide your community and followers a link to head to your website so they may complete the transaction. 

C. What is your website conversion rate? Generally, you will have a 1-2% conversion rate up to 3% on average (depending on the industry) conversion rate of individuals who come to your website and those who make a purchase. Here are a few tips on how to increase your website conversion rate. 

1. Provide social proof of your product or service using testimonials or product reviews
2. Increase interaction with your potential customers through direct messages on Instagram, a chat function on your website, or invite them to check out your blog or masterclass
3. Provide them with a newsletter or a freebie as an act of service before you expect the transaction to occur. 

 A few great apps that we use on our alsosophia.com website are Loox and Sales Pop to provide social proof. 

 For more great content, head over to bossitclub.com and follow us on Instagram at @bossitclub.

 You Got This! 

 Sophia

A Team Dklutr Production

Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording! 

Follow Sophia on Instagram: MsSophiaNoreen

Follow Boss It Club on Instagram: BossItClub