When it comes to connection these days, most people are like porcupines. We've been hurt. We're hypersensitive right now. And- if financial institutions are to thrive in this prickly, digital world- it's essential to put humanity at the helm.

Joining me this week on CRMNEXT's Banking on Experience is the king of culture himself, Ricardo Gonzalez. – Ricardo is the Founder and CEO of Bilingual America, Founder of the Speakers Guild of America, and Author, Advisor, and Culture Expert. And he drops some seriously enlightening truth bombs on this episode.

Topics we covered include:

• Why Ricardo is so passionate about culture and connection
• African American and Latino communities: feeling the impact
• Low context cultures vs. High context cultures
• The Buying Power of these groups
• Bias: good and bad
• Key advice for leadership at banks and credit unions
• Language and communication: where we're at, where we need to be

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