Marketing is a major driver for the success of any business, even in the eye care industry. Harbir Sian sits down with Caley Dimmock to shed light on the subject. Caley is a marketing and brand consultant, photographer, educator, and Facebook ad coach. In this episode, she shares practical tips on attracting new customers, tracking leads, and increasing your conversion. Caley breaks down the elements of an effective landing page and the importance of establishing social proof for new businesses. The two also dive into how to optimize your Facebook ads using three campaign objectives: lead generation, conversion, and traffic. Tune in and get expert advice to help grow your business and profits!

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