Erica Wernick, founder of LA Bound: a business that helps aspiring TV and Movie Actors/Actresses/Experts achieve their goals in Los Angeles. In this episode we learn what a new membership organization is like. We discover the essence of Parkinson’s Law: that every penny made is also spent. We guide Erica through her first step toward Profit First in setting up different allocation accounts, including running a basic profit assessment. In this episode we also explain cost vs. investment.