The Authentic Audience Podcast

Episode 66: Raise a Toast with Louisa Ziane


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Krista’s guest this week is Louisa Ziane who, along with environmental campaigner Tristram Stuart, co-founded Toast Ale, a company that turns surplus bread into beer. Louisa explains that the practice of making beer from bread originated in ancient Mesopotamia and reveals that the idea for Toast Ale came from a visit to a brewery in Belgium that produces a beer using the unsold bread from a local bakery. Toast Ale is a certified B Corps and a social enterprise that donates its profits to charities that are focused on transforming the food system. 


Louisa’s dedication to the cause means that she is strongly in favor of a circular economy where companies turn the waste streams from their production processes into marketable by-products. She also encourages individuals to buy only what they need and to eat everything they buy.  As the person responsible for managing Toast Ale’s commitment to people, planet, and profit, Louisa discusses the challenges of scaling up a purpose-led business whilst remaining true to its principles and getting across a serious message in an effective and light-hearted way.


Connect with Toast Ale: 

Website: toastale.com

Instagram: @toastale

Twitter: @ToastAle

Facebook: @toastale 


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The Authentic Audience PodcastBy Krista Ripma

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