In this episode of Trade Show Talk, hosted by Danica Tormohlen and brought to you by Trade Show News Network, we engage in an insightful conversation with Greg Hitchen, Group CEO of Terrapinn, a global events company.

Greg shares his journey and the strategic moves, including acquisitions and industry diversification, which have propelled Terrapinn into the top 20 exhibition organizers globally by revenues.

We discuss the challenges and opportunities presented by AI, geopolitical factors, and the evolving landscape of trade shows.

Listen in as Greg provides valuable insights into Terrapinn's growth strategy, the importance of event scaling, and the impact of global networking and acquisitions on their success.

00:00 Introduction to Trade Show Talk

01:17 Meet Greg Hitchen: Group CEO of Terrapinn

02:16 Terrapin's Journey to the Top 20

05:07 The Origin Story of Terrapinn

08:11 Scaling and Revenue Strategies

14:29 Acquisitions and Future Growth

24:12 Evaluating Vendor Integrity

25:00 Scoring Acquisitions and Vendor Integrity

26:47 LinkedIn and Industry Trends

27:21 Terrapinn's Global Presence

30:08 AI in Business Media

33:09 Revenue and Growth Challenges

35:51 Personal Insights and Hobbies

39:39 Industry Events and Networking

41:07 Conclusion and Farewell

Special thanks to our sponsor, Marriott, for supporting this content.