In some organizations, it’s possible to close a deal without using the CRM. If the CRM isn’t essential to selling, it’s not being used as well as it should be. Join Frank Perkins, RVP of Enterprise Sales Programs at Salesforce, as he shares his insights into using CRM to improve the sales process and create a culture that breeds success. Ensure your CRM is essential to closing the deal and that completing records is a natural part of the process. The true value comes when you have the right sales data captured so you can use it to close even more sales.

 

Guest: Frank Perkins (https://twitter.com/frankcperkins)

Hosts: Kevin Micalizzi (https://twitter.com/kevinmic); Scott Sugimotto (https://twitter.com/scottsugimoto)

 

Related resources:

 • Why a Sales Team Full of Winning Players Could Be a Losing Team http://sforce.co/2i8k1XO
 • How to Improve Sales Productivity http://sforce.co/2i5s33H
 • 10 Top Sales Leaders Offer Advice on Building Grit http://sforce.co/2gADvkg
 • How do I get my sales team to use the CRM … 100% of the time? http://bit.ly/2kKVSaM