Keith Daubmann is an owner of MY Architectural Glass and MY Shower Door, a glass fabricator and custom glazing contractor serving southwestern Florida. What makes Daubmann unique is his thunderous presence on social media, running accounts with around 30,000 followers and hosting a weekly YouTube show, Hard Hat Highlights. He claims he has never had a guest on his show that didn’t become a client shortly after. Daubmann joined The Conversation to talk about how to use social media in the glass business and how it can do a lot of the work of building trust with prospects before you even meet them.