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Episode 67 – How to Add $$ to Every Sale
BrandingCustomerMarketingStartup Business
This Episode
Mark Stephenson & Marc Vila
customapparelstartups.com
CAS Podcast
ColDesi
You Will Learn
Resources & Links
4 Rules for Up-selling
Description:
How would YOU like to add HUNDREDS of dollars to t-shirt order?
Bring up your next t-shirt sale by 40% or more?
Real people, business owners just like you, get results like this from helping their customers see what they didn’t know they wanted.
Follow these 4 Rules for Up-selling and earn more starting on your very next order!
Just like so many of our podcasts this one was inspired by our listeners, by our own business careers and research on what the current trends are in sales and marketing. All of which leads us to our discussion of the 4 RULES FOR UP-SELLING:
1. Don’t Assume What Customers Can Afford
Not because of the way they dress, they look, what organization they work for – OR what price they tell you they’re looking for.
2. Don’t Assume You Know what a Customer WANTS
OR that THEY know what they want! Explore every opportunity by giving your customers a chance to spend more. Remember – many of them have never ordered custom apparel before, and if they have it probably wasn’t from someone like you!
3. Ask the Right Questions – Not just the Direct One
There’s a big difference between running down a checklist of what you offer – do want hats? do you want ponchos? do you want jackets? do want a sign? – and asking about the customers business or event in order to lead them to more options.
Listen to the podcast for some great specific examples of how to do this.
4. BE THE EXPERT
Once you no longer assume the customer knows what they want and what they want to spend you can recommend alternatives.
Offer a better shirt and tell them why.
Offer a different process or additional logo placement.
Consult – don’t just take the order!
Naturally, there is more on the podcast – ready to listen yet?
The post Episode 67 – How to Add $$ to Every Sale appeared first on Custom Apparel Startups.
View all episodes
By Custom Apparel Startups
4.7
2727 ratings
BrandingCustomerMarketingStartup Business
This Episode
Mark Stephenson & Marc Vila
customapparelstartups.com
CAS Podcast
ColDesi
You Will Learn
Resources & Links
4 Rules for Up-selling
Description:
How would YOU like to add HUNDREDS of dollars to t-shirt order?
Bring up your next t-shirt sale by 40% or more?
Real people, business owners just like you, get results like this from helping their customers see what they didn’t know they wanted.
Follow these 4 Rules for Up-selling and earn more starting on your very next order!
Just like so many of our podcasts this one was inspired by our listeners, by our own business careers and research on what the current trends are in sales and marketing. All of which leads us to our discussion of the 4 RULES FOR UP-SELLING:
1. Don’t Assume What Customers Can Afford
Not because of the way they dress, they look, what organization they work for – OR what price they tell you they’re looking for.
2. Don’t Assume You Know what a Customer WANTS
OR that THEY know what they want! Explore every opportunity by giving your customers a chance to spend more. Remember – many of them have never ordered custom apparel before, and if they have it probably wasn’t from someone like you!
3. Ask the Right Questions – Not just the Direct One
There’s a big difference between running down a checklist of what you offer – do want hats? do you want ponchos? do you want jackets? do want a sign? – and asking about the customers business or event in order to lead them to more options.
Listen to the podcast for some great specific examples of how to do this.
4. BE THE EXPERT
Once you no longer assume the customer knows what they want and what they want to spend you can recommend alternatives.
Offer a better shirt and tell them why.
Offer a different process or additional logo placement.
Consult – don’t just take the order!
Naturally, there is more on the podcast – ready to listen yet?
The post Episode 67 – How to Add $$ to Every Sale appeared first on Custom Apparel Startups.