Are you trying to figure out your branding? Attempting to understand your audience? Desperate to figure out your next step as an author? This is the episode for you. Cathy Yardley is a delicious treat in the world of marketing--funny, honest, and on her game. She shares her experience and wisdom when it comes to understanding your genre and audience expectations, creating a memorable social media presence, and creating a marketing presence that speaks to your authentic self. You're going to walk away with plenty to ponder about your branding after listening to this podcast.