Krista speaks with Julie Weigaard, co-founder and CEO of Ruby Cup, the first menstrual cup brand to incorporate a social mission into its business model. Ruby Cup are pioneers of the Buy One Give One program for menstrual cups and every cup they sell is matched with a donation to a girl or woman who does not have access to safe period products. In addition to donating cups, Julie regards delivering menstrual health education as an important part of her mission. She is keen to tackle the taboos and stigma that exist around menstruation and wants to normalize the conversations about periods. Julie sets out the economic, environmental, and health benefits of using menstrual cups rather than tampons or pads and explains how they can help women manage their periods, save money, and avoid contributing towards the waste caused by single-use sanitary products. She also describes how her decision to run Ruby Cup as a business rather than as a nonprofit has enabled it to have a greater global impact. 

Connect with Julie:

Website: rubycup.com

Instagram: @rubycup

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