According to a research by Adobe, 2021 brought the first ever $200+ billion online holiday season in the US. Assuming this year follows similar trends, optimizing your website before Black Friday and Cyber Monday can help your ecommerce brand win big. 

In this episode, Ryan and Jon talk about how to optimize your website to drive more revenue for your brand this Black Friday and Cyber Monday. They cover the importance of website audits, how to improve user experience and why you should re-evaluate your sales strategy. 

Listen to the full episode if you want to learn:

1. Why website audits are necessary
2. How to leverage user experience to improve site performance
3. Re-evaluating your sales strategy

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.