Authenticity is key when selling. As a seller, it’s your job to build trust and communicate effectively with your buyers. 

But what does it mean for someone to be perceived as authentic? Authenticity can be affected by the way we speak, the way we dress, and our sales presentations. 

In this episode, we explore the latest research on how buyers perceive sellers’ authenticity in virtual contexts, specifically when it comes to language. Tune in to find out how your language impacts your buyer's perception.