Sign up to save your podcasts
Or
Share Episode #67 - Time to Ask What, So What, and Now What?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode #67 - Time to Ask What, So What, and Now What?
In this week's episode, Content Marketing Institute's Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing's weak points (again). He talks with The Content Council's Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And he takes you back to the future with content marketing predictions for 2020. And that's a wrap for the week ending April 24, 2020.
SPONSOR
Content Marketing University
The all-new 2020 curriculum features six courses from Robert Rose and 50-plus hours of ancillary content from top industry leaders diving deep into the topics you care about.
It's perfect for enterprise brands and entire departments looking to hone their skills together and individual professionals wanting to advance their own practice of content marketing.
Use the discount code FRIEND200 for a $200 discount on access to the courses for an entire year when you register by April 30.
https://www.contentmarketinguniversity.com/
NEWS ITEM of the Week
'This is exposing our weak points': Amazon changes teach publishers – again – platform dependence is risky
https://digiday.com/media/this-is-exposing-our-weak-points-amazon-changes-teach-publishers-again-platform-dependence-is-risky/
INTERVIEW OF THE WEEK
Jacqueline Loch is executive vice president of customer innovation for St. Joseph Communications, a content marketing agency that specializes in developing content and content strategies for businesses all over the world, including some of Canada's most iconic and celebrated media brands.
Jacquie is an expert in content strategy, media integration, SEO, and direct-to-consumer strategies and chairs the board of The Content Council. She's a frequent speaker on branded content solutions and has created award-winning multi-platform content strategies for clients such as Dior, HBC, Coty, L'Oréal Canada, Walmart, Air Miles/LoyaltyOne, Canadian Tire, and Rogers Communications.
Learn more from Jacquie:
- Connect with her on https://www.linkedin.com/in/jacquelineloch/
- Visit https://thecontentcouncil.org/
- Read her article A Time for Brands to Be Human https://stjoseph.com/insight/time-brands-human/
CONTENT MARKETING IDEA OF THE WEEK
Back to the Future? 90 Content Marketing Predictions for 2020
https://contentmarketinginstitute.com/2019/12/content-marketing-predictions-2020/
View all episodes
By Content Marketing Institute (CMI)
4.6
1919 ratings
In this week's episode, Content Marketing Institute's Robert Rose is thinking about three questions: What? So what? Now what? He shares his fresh take on the reveal of Amazon platform changes that expose publishing's weak points (again). He talks with The Content Council's Jacqueline Loch about the challenges of developing messaging and stories in the COVID-19 era. And he takes you back to the future with content marketing predictions for 2020. And that's a wrap for the week ending April 24, 2020.
SPONSOR
Content Marketing University
The all-new 2020 curriculum features six courses from Robert Rose and 50-plus hours of ancillary content from top industry leaders diving deep into the topics you care about.
It's perfect for enterprise brands and entire departments looking to hone their skills together and individual professionals wanting to advance their own practice of content marketing.
Use the discount code FRIEND200 for a $200 discount on access to the courses for an entire year when you register by April 30.
https://www.contentmarketinguniversity.com/
NEWS ITEM of the Week
'This is exposing our weak points': Amazon changes teach publishers – again – platform dependence is risky
https://digiday.com/media/this-is-exposing-our-weak-points-amazon-changes-teach-publishers-again-platform-dependence-is-risky/
INTERVIEW OF THE WEEK
Jacqueline Loch is executive vice president of customer innovation for St. Joseph Communications, a content marketing agency that specializes in developing content and content strategies for businesses all over the world, including some of Canada's most iconic and celebrated media brands.
Jacquie is an expert in content strategy, media integration, SEO, and direct-to-consumer strategies and chairs the board of The Content Council. She's a frequent speaker on branded content solutions and has created award-winning multi-platform content strategies for clients such as Dior, HBC, Coty, L'Oréal Canada, Walmart, Air Miles/LoyaltyOne, Canadian Tire, and Rogers Communications.
Learn more from Jacquie:
- Connect with her on https://www.linkedin.com/in/jacquelineloch/
- Visit https://thecontentcouncil.org/
- Read her article A Time for Brands to Be Human https://stjoseph.com/insight/time-brands-human/
CONTENT MARKETING IDEA OF THE WEEK
Back to the Future? 90 Content Marketing Predictions for 2020
https://contentmarketinginstitute.com/2019/12/content-marketing-predictions-2020/