Join us to learn how NVivo 15 with AI was developed with David Rubert, Senior Product Manager of NVivo at Lumivero. One of the key takeaways is the critical role of understanding customer problems by using qualitative research in product management. This involves not just managing tech debt but also evaluating new technologies like AI. Forming advisory boards and conducting surveys are some of the methods the product team used to gauge customer attitudes and expectations when developing NVivo 15.