Storytelling is central to the way our brains work, and key to engaging with customers and prospects. Join Cathy Salit, CEO of Performance of a Lifetime, and author of "Performance Breakthrough: A Radical Approach to Success at Work," where she shares her tips for telling better stories.

 

Guest: Cathy Salit (https://twitter.com/cathysalit)

Hosts: Kevin Micalizzi (https://twitter.com/kevinmic); Tiffani Bova (https://twitter.com/Tiffani_Bova)

 

Related resources:

• Storytelling in Sales: Make Your Client the Hero http://sforce.co/2tK2W7I
• Tripp Crosby: Conference Call in Real Life http://bit.ly/2xpAsBL