In this episode of Confessions From the Home Office, I’m talking about one of the most common marketing frustrations I see for businesses, the difference between marketing tasks and marketing management. A lot of people have “someone doing the marketing,” yet still feel like they’re the one answering questions, making decisions, and quietly wondering why it all still feels exhausting.

After more than 21 years owning this business, I’ve learned that tasks create activity, but management creates momentum. Posting and sending emails is great, but without someone steering the ship, marketing quickly turns into a never-ending game of “what should we do next?” In this episode, I explain why managed marketing should feel calm, consistent, and mostly handled, because marketing shouldn’t feel like another full-time job you never applied for.

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