The first of three parts of a breakdown of the fourth chapter from my in-the-works philosophy book for Bloomsbury Press titled 'Visual Metaphor in Contemporary Art and Analytic Philosophy.' Is there a set of structural rules governing the creation of visual metaphors by artists that parallels the conventions of linguistic grammar? Analytic philosophy, Literary theory, cognitive metaphor theory, Anti-Positivism, Similarities and more interesting dissimilarities between linguistic and visual tropes, and the ludic!