In this episode, you'll learn what's so great about Britain, and how guest Gavin Landry targets potential visitors by tapping into what they love about travel.

Gavin Landry serves as Executive Vice President for the Americas for VisitBritain. Gavin has a strong background in business and leisure tourism and has held several senior posts in the industry. Prior to joining VisitBritain, Gavin worked for New York State, where he was Executive Director of Tourism, having led the iconic I Love New York program, and where he developed and implemented strategies to support the growth of the tourism industry.

During his tenure at I Love New York, Gavin, and his team increased visitation to New York State by 40 million and set a program record the total economic impact of $100 million.

A full transcript of this episode is available here: http://destinationontheleft.com/gavin-landry-encore/