Rick interviews Steve Robinson, longtime chief marketing officer for Chick-fil-A, to talk about his new book “Covert Cows” which tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. This is the first of a two part series, stay tuned for the conclusion of the interview on next weeks’  episode of From The Bridge.  

Episode 69: Covert Cows with Steve Robinson

Rick Jones