Jon Giegengack knows entertainment as well as anyone. Ten years ago, he founded Hub Entertainment Research delivering expert consulting and insight on the world of TV, movies, gaming, music, sports and events. By night, he is the frontman for an outstanding, New England-based country rock cover band called Whiskey Horse (whiskeyhorse.com). 

Jon shares his perspective on how to make sense of the complexities of entertainment’s digital transformation. He also discusses his decision to become an entrepreneur at 40, learning to play guitar from YouTube and why appreciation for the art of TV, movies and gaming is critical to effecting change through insights.

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